Founded in 1940 as a restaurant, McDonald’s was operated by Richard and Maurice McDonald, in San Bernardino, California. It was later turned into a franchise, with the Golden Arches logo being introduced in 1953. 79 years later, in 2019, McDonald’s is the world’s largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries. Now what makes this franchise so special?
Well, I’d first like to begin with highlighting an experience I had with the franchise today. Feeling quite hungry after the school swimming event and it being Friday, we decided to stop by a McDonald’s on the way home. This was quite a new restaurant, opened around two months ago. So, seeing as it was pretty early in the morning, around 11:30, it wasn’t very busy. We drove in through the drive-thru, placed an order for a medium-sized Big Mac Combo. We drove through, payed with an eftpos card, and stopped by the small window. Almost as soon as we got there they handed me my drink, a Lemon & Paeroa lemonade, and quite literally only around a minute after, handed me the small bag with the food. Glancing inside the bag, I found everything in order, and while in the passenger seat, had a very clean and satisfying meal. It was simple, tasty, cheap, and more importantly, took me only around 3 minutes to get.
What can we pull from that? It ticked all the boxes. Simple as that.
McDonald’s one of the most easily accessible restaurants, accessible financially and geographically, and when you couple that with a large variety of products which a large majority of the population can enjoy, you get the world’s largest restaurant chain! Voila!